Everywhere SEO, defined

A 4-pillar playbook for brands navigating AI-era search and omni-channel visibility

Search doesn’t live in a box anymore.

Consumers bounce between platforms, apps and assistants in search of answers. And your brand needs to meet them there: on every channel, in every format and in every model.

That’s what Search Everywhere Optimization is all about.

This 4-pillar playbook is built for product marketers, SEO strategists and founders like me dusting off skills previously practiced for companies. It’s a blueprint for visibility across AI answers, app stores, social platforms and old-school SERPs.

Inside you’ll find...

• How to optimize for LLM engines (LEO) and track generative engine mentions (GEO)

• Tools for reverse-engineering AI overviews and claiming citation-worthy status

• Where and how to amplify content ecosystems across TikTok, Substack, YouTube, LinkedIn and more

• The new rules of ASO, contextual targeting and mobile app re-engagement

• Why ad performance data should inform SEO and not exist in a silo

The guide also breaks down what’s free vs. what’s paid: ideal if, like me, you’re scaling and watching SaaS spend closely.

I hope it helps you engineer smarter ways for your brand to show up and stick.

📖 Download the full playbook here. Or dive into it in 4 serialized chapters on Medium.

🔎 Pillar 1: LEO + GEO—AI search, structured and cited

🌐 Pillar 2: On-site SEO—the established art+science

🔗 Pillar 3: Off-site SEO—links, mentions & contributions

📊 Pillar 4: Platform SEO, ASO, paid media and analytics

Learning something new? Share the knowledge. ♻️

Optimizing already? Comment with your takes. 🗣️